WE’RE BUILDING A
BETTER FOOD SYSTEM.
A BETTER FOOD FUTURE
A BETTER FOOD FUTURE
Naked Who?—We’re chefs, farmers, food revolutionaries. We're your neighbors, the ones on a mission to build a better food system from the ground up by feeding you the most local, farm-fresh food from nearby. We call it "unmessed-with deliciousness."
That Local Vibe
Under our roof, you'll find the freshest, most seasonal and locally-sourced food in town. Our chefs handcraft super high quality farm-fresh meals from scratch, placing a heavy emphasis on our favorite thing ever—fresh vegetables.
We partner with farmers we know on a first-name basis to serve veggies harvested days, not weeks, ago. We work with producers that understand exactly where it comes from and the quality of life it's lived. Whether you're stopping in for dinner, or grabbing to-go plates for lunch, you'll taste the difference of our healthy dining experience.
Our farm-to-table restaurants boast a menu grown in direct conversation with small and medium-sized farms in our region, brought in from the fields, and cooked on site by chefs who know their vegetables.
It's pretty simple, really: we feel like eating food that's grown closer to you is better for you, the environment, farmers and the economy. Join us on our journey to 100% local.
By sourcing local, we're sparking a food revolution of sorts. We thoughtfully source everything with care from a close network of farmers and partners. Fresh from nature, our menu is driven by the seasons and what's available at farms nearby.
Simply put, a local food system is a more resilient one. Naked Farmer stands at the intersection of community and economy, building a local supply chain with farms in Florida and the greater Southeast region. This local supply chain creates a sustainable model that can support the community with the fresh vegetables they need, day in and day out.
When it comes to changing how we source food, we're in it for the long haul. We build relationships with our farmers to understand growing practices and techniques, build trust and establish transparency.
We put extra effort in to purchase from small and medium-size farms, using our buying power to support sustainable growing practices and invest in the future of farming. This is how we build a better local economy, build up a better local food supply, and cook food that was harvested days (not weeks) ago. One day, we dream to be 100% locally-sourced.
From farms close to home.
“We prepare food the way nature intended. Without fluff or filler. A little sea salt, olive oil, lemon and expertise. Our from-scratch kitchens were built by food-passionate people who celebrate locally and sustainably sourced goodness. The veggies that arrive at our back door are so farm-fresh, they don’t need much else. So good, we leave ‘em naked.”
Jordan Johnson, Naked Farmer Founder
JJ’s motto
Truth & Deliciousness for All
We source our food with deliberate care from a direct network of farmers nearby. Our chefs sweat the details on every ingredient so you don't have to. Our sourcing guidelines take care of the rest.
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We are united by the power of farmers, chefs and hello, food. We've built our business on sourcing local food from farm partners we personally know. We believe that squash harvested 48 hours ago doesn't need much to make it taste great. Salt, pepper and a little skill go a long way when the food is this fresh. Our Fall Menu Menu is about 72% local, meaning it's sourced within 500 miles of one of our restaurants. From just-picked vegetables to thoughtfully-sourced proteins, we're creating a game-changing food supply chain, right in your town. But it ain't easy...as we expand, we'll need your help to achieve our goal of maintaining a 100% locally-sourced menu that changes with the seasons.
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The food on your plate tells a story—from how it was planted to how it ended up on the end of your fork and everything in between. We are obsessed with telling those stories...the good, the bad and the in-process versions, too. The "Naked" in our name was born from our mission to bring truth and transparency to everything we put in your bowl...and yeah, to the food system at large. We believe people deserve to know what's up with the food they're putting in their bodies. Or at least where it comes from. As part of our due diligence, each ingredient (and farm) is inspected at every step throughout the growing process: plant, harvest, transport and arrival.
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America’s original diners served unpretentious food made from scratch with local ingredients. That model sounds pretty fresh to us these days, so that's how we're slicing it. What that looks like is: if we don't understand how an ingredient is produced, grown or treated, we don't put it on our menu. Our belief system is simple: eat only what you'd feed your family.
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Sometimes what you don’t do is just as important as what you do. Here are some things that “aren’t on the menu” as they say.
No genetically modified organisms (GMOs)
No hydrogenated fats
No artificial coloring
No artificial flavoring
No added artificial sweeteners (e.g. high-fructose corn syrup)
No seed oils
No antibiotics or hormones
The Naked Way
We think holistically to cultivate transparency, integrity and value across our entire ecosystem—from our employees to our farmers, customers and suppliers. Together, we will transform the norm.
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The future of food honors the land, as well as the farmers and chefs who prepare and serve the best of what each season has to offer. And we won’t stop ‘til we get to 100% locally sourced vegetables and meats. We call it “The Foodture.”
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We have a deep reverence for the planet that feeds us and are committed to being an environmentally conscious company. We use minimal packaging that’s mostly compostable, serve nose-to-tail meats and stem-to-leaf veggies. Zero waste, here we come.
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Chef-made, locally sourced food served with hustle shouldn’t be hard to find—we’re out to change that.
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Keep. It. Simple. Let the ingredients shine through, just as nature intended. Because real food needs no flourish.
